Facts about catalogs/booklets

Facts about catalogs booklets


  • People found catalogs the most exciting type of standard mail (about 31% higher than newspapers and magazines).
  • There has been a 23% increase in overall response for catalogs.
  • 65% of Millennials have made a purchase influenced by a catalog.
  • The average response rate for catalogs is 4.3%, compared to email at 0.1%.
  • 57% of consumers prefer printed catalogs over digital/electronic catalogs.
  • 69% of consumers consult a printed catalog before making an online purchase.
  • Catalogs influence an average of 2.5 purchases.
  • More than 77% of recipients visit a retail store due to a catalog promotion.

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