DID YOU KNOW?
- People found catalogs the most exciting type of standard mail (about 31% higher than newspapers and magazines).
- There has been a 23% increase in overall response for catalogs.
- 65% of Millennials have made a purchase influenced by a catalog.
- The average response rate for catalogs is 4.3%, compared to email at 0.1%.
- 57% of consumers prefer printed catalogs over digital/electronic catalogs.
- 69% of consumers consult a printed catalog before making an online purchase.
- Catalogs influence an average of 2.5 purchases.
- More than 77% of recipients visit a retail store due to a catalog promotion.